Everyone has a story. It doesn’t matter what you’ve done in your life; everyone has a story. I believe your story is special. It’s unique because it is your story. Our stories matter more than we believe. They come in all shapes and sizes for some of us it started with our grandfather where they created a company 70 years ago, and your parents worked from childhood all the way up, and you’re currently living their legacy. For others maybe you developed a product going to college, or maybe you stumbled upon something last night.

No matter how you started, you’ve done things along the way that matter. You are where you are today because you chose to go down a path. That journey is your story, and we all have a story. Often I get to meet business owners, I walk into their store and I know what they do, but don’t know how they got here. I see their product on the shelf and a logo on the wall, but I don’t know anything else. I don’t know much else at all. Is this their business? Did they recently buy it? Their backstory is missing.

Today we care about who we give our money to and want to know what and why they do what they do. We live in a time where people are not satisfied with basic information, they want more. I think a lot of times we don’t share our story because we don’t believe our story is that great but the truth is everyone’s story matters. A lot of the way you tell your story even matters. The way you tell your story says a lot about where you’re at in life and where you believe you’re going.

Great stories have the power to influence people, as well as the products their attached to. Great stories can be the connector between your brand and your customer. Nowadays people want the inside look. They want to know who you are, where you came from, and what you’re all about. Customers support brands they connect with. People buy stories they like! Often we wear the clothes we do an eat the food we do so we can tell others about it. Many times it becomes more about the brand association than the piece of clothing. People aren’t buying a hat or sweatshirt for the sake of being warm as much as ” it’s a cool sweatshirt and it has the logo and brand that I like.” So if stories shape the brand than telling our stories often become very important as long your story connects with the person you’re sharing it with.

I want encourage you to develop your story. Ask yourself how did I begin this journey I’m on? How did we get our first customer? How did we get our second customer? If you write out the details of your story and you shape it into your brand message, you and your business should become proud to share your story with others. If you put your story in front of your customer more often it gives them the opportunity to buy into who you are and why you do what you do. At the end these are the customers we are trying to attract. This is a simple idea, but I think it can help YOU get noticed!

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