My Story

#MovingForward

I was born and raised in Southern California with two passions. I loved music and what it represented, and I also enjoyed all aspects of business, but at the time, I didn’t know how they would mix. I spent most of my childhood writing checklists, making long-term plans and creating goals for myself and others that sought out my counsel, as well as studying music. At age 14, I started touring with music artists and performed throughout the US, South America, and the Philippines. I graduated high school a couple of years before my peers and earned money as a professional musician. Eventually, my hunger for business took over, and I worked as a project manager which segued into the foreclosure real estate business, while producing records for several artists on the side.

I enjoyed the responsibility of managing foreclosures, but in the end, the money wasn’t worth the sadness I felt when a family was evicted from their home. Soon after leaving real estate, I passed the Series 7 and 66 exams to become a financial advisor with Edward Jones, where I had the privilege of assisting people with their retirement savings and investments. I learned much and enjoyed the process until the massive downturn in the economy, where it became difficult to help people earn money. So, gathering my resources and combining my passions and experience of both music and business, I built a commercial recording studio where my team and I were very successful in the highly-competitive Southern California market producing and mixing records for labels, artists, and churches. Additionally, in an effort to meet our clients needs, we offered high-quality marketing and branding services to help them better sell themselves and their product.

In 2015, my family and I moved to Spring Hill, TN, a small town 40 minutes south of Nashville, and I shifted the primary focus of our music company to be an online marketing agency helping artists, professionals, and businesses with brand management & marketing. During this time, to highlight my wife’s amazing expertise in baking, we launched Spring Hill Bakery, a growing, well-followed artisan bread bakery serving the local retail community and upscale restaurants, including the governor’s mansion.

Recently, I was honored to be asked to join the Spring Hill Chamber Executive Board of Directors assisting with brand development, strategy, and marketing for businesses throughout the city.

The rest is still to be written… #MovingForward

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Develop Your Brand.

Your brand is more than just the logo at the top of your letterhead or business card. It’s the story you tell your customers, the image you represent in your shop, and the culture your company creates behind closed doors that become your brand’s identity. Your language, image, and touchpoints should be a representation of what’s inside.

Establish A Strategy.

There are many ways to get from point A to point B. A car may be able to get you where you want to go, but a jet may be a more efficient means. Similarly, setting goals can help you move and set a direction for the future, but designing a well thought out strategic action plan allows you to move forward and reach your goals faster.

Get Noticed.

You can create the best record in the world, but if you don’t design a cover and share it, no one will ever hear it. In all industries, your brand message, strategy, and presentation must all be in sync and shared to get noticed. The brand’s touchpoints and marketing efforts may get you in the door, but sharing the right message is how you connect.

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Corey Gonzalez

Brand Coach & Marketing Consultant

For the past 17 years, I have had the privilege of working with entrepreneurs, artists, professionals, and business owners as a brand manager & marketing consultant. At my core, I am a problem-solver, passionate about helping others get from where they are, to where they want to be. I believe with the right strategy; every brand can stand out and get noticed. I work with brands who have a compelling story and care about their customers to create a strong brand message, fill in the gaps, and sell more. I help establish brands from the idea to launch, develop business strategies to grow, and gain reach and awareness for their stories, products, and services connecting with their target audience.

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to get noticed?

Does your brand have a compelling story to share? Do you need to better connect with you customer? I believe everyone has a story waiting to be told. Whether you are launching something new, seeking strategy, or simply need more customers, I would like to help you connect!
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